27 million people is not too shabby, but it’s nowhere near the scale you need to make a massively large business.
Instagram CEO Kevin Systrom, in an interview with PandoDaily’s Sara Lacy, outlines his company’s plans to actually make money. The plan?
Build a platform where advertisers can come to perform their advertisements.
So. Advertisements. At each of the last three Let Them Tweet Cake meetups I’ve talked about how I wish Instagram would charge money for the app so they could continue to build a great product without diluting the experience that we’ve all gotten used to. I swear I’m going to stop using free apps.