It’s almost like we need another word. Startup is a great one, but I feel like it’s been forever hijacked for this narrow style, and “starting a business” just doesn’t have the sex appeal. Any suggestions?
All or something - (37signals)
This.
Is Menu and Hours a startup? No, Menu and Hours is a product that I’m building a business around to make something awesome and sell it to people who will find value in it.